Finally, step into the career you’ve always wanted in your 40s!

You've climbed the ladder and accumulated a wealth of experience, but still feel you're meant for more.

Don't let the fear of the unknown confine you to a career that no longer fulfils you. Instead, gain the clarity, skills and strategy needed to calmly and confidently pursue a career that aligns with your aspirations - in as little as a few weeks.

Are you ready to take control of your career and reinvent your path?

Please note: The Reinvention Pathway is currently in its beta phase, and for a limited time, it is offering a reduced rate.

Spaces are limited to ensure quality attention and support due to the 1:1 coaching included in the programme.

You are tired of waking up every day with a sinking feeling in your stomach...

dreading another day at work. Knowing you’ll face the same challenges but secretly hoping that somehow, things will magically change. Deep down, you believe there's more to life than this endless cycle of frustration and unfulfilled potential.

So, in navigating these emotions, you may turn to well-known coping mechanisms,

Like…

Diving into Overwork:

Pouring more and more of yourself into your work, hoping that the next project or achievement will finally bring

you the satisfaction you desire.

Looking for a New Job:

You are considering or already actively applying for different jobs, but deep down, you know you are trying

to escape rather than solve the root problem.

Pleading Ignorance:

You ignore your job dissatisfaction, but by neglecting your unhappiness, you rob yourself of the opportunity

to take control of your career and create meaningful change.

Getting Stuck in a Loop of Frustration:

Dreading each morning at the same desk, facing the same challenges, longing for change but not knowing

where or how to start.

Going Through the Motions:

Because everyone is counting on you, but deep down, you want more for your career and to feel a sense of

purpose and meaning in your work.

But…

You're feeling increasingly exhausted, with no visible signs of progress. And the longer you remain in this cycle, the more you realise the need for a solution that not only equips you with the skills but also empowers you to make the changes needed to transition into the career you desire!

What if there was a solution that offered exactly this - an opportunity to stop feeling trapped and unfulfilled in your career and instead leverage your skills and experience to see what’s possible for you so you can feel more in control of your path?

If this sounds like an impossible dream, I’d love to show you what is possible!

Andre, CEO

“Before coaching with Selina, I had felt a bit despondent about my career and life in general, and to be honest, even in such a short time, Selina's coaching has had a huge impact on my life. I am currently working toward my career goals, but with much better clarity, which is what I was searching for at the start of this coaching journey. On a personal level, I feel more in control since I think more about my reasons for my actions or potential actions, rather than acting and dealing with the consequences (which was my previous modus operandi).”

I’ll be honest with you, reaching this point in my career

was incredibly challenging, both professionally and emotionally!

When I started what would now be my last full-time corporate job. I was filled with hope and excitement for the opportunities ahead. I thought this was finally it, all my hard work has paid off. I was offered career growth, an opportunity to work at a strategic level, have more responsibility and influence how we can improve things for our clients.

But then...

As the months passed, the once-promising job turned into a daily struggle. Fast forward about eighteen gruelling months, and I found myself crying in the office bathroom at 06h30 one morning, thinking, "is this really it?" I had finally hit rock bottom!


I was overworked, suffering from stress related illnesses and completely burned out. Throw in a toxic leader and a bad workplace culture and you have a recipe for disaster. My confidence hit an all time low - I felt exhausted, defeated, and trapped in a cycle of frustration.

So like you may have experienced… I tried different things to keep me sane hoping it would help me change my work situation.

So I…

💔

Attempted to set boundaries, hoping to regain some semblance of work-life balance. However, my efforts were consistently undermined, leaving me feeling even more powerless.

🤷‍♂️

Searched for other job opportunities, but my confidence was so low I didn't feel I was qualified for any other job and deep down, I wasn't sure if I could handle another corporate job. I felt lost and uncertain about my future career prospects.

💪

Pushed myself harder, believing that my dedication would eventually lead to recognition and acknowledgement. But the harder I worked, the more work I received, which only impacted my health and relationships even more.

That moment - crying in the office bathroom at 06h30 in the morning was my catalyst for change. I realised I couldn't continue living like this, waiting for circumstances to change. I had to take control of my career and create a path that aligned with my values and aspirations.

So, I started working on career reinvention and a plan that would change everything for me that day…

Through introspection,

I gained clarity on what truly mattered to me in my career.

I identified the resources and support

I needed to make my career transition a reality.

With a clear plan in place,

I took the courageous step to leave my corporate

job despite the uncertainty and fear.

You know what made all the difference for me?

Having a clear strategy and a timeline to work with.

It gave me the confidence to leave my corporate job, allowing me to take a much-needed break before my wedding without the burden of a toxic work environment dragging me down.

You've no doubt felt these yourself. You've attempted to set boundaries, and nothing has changed. You've searched for online job opportunities, but your confidence is so low that you don't know if you are ready to take that step.

So you've pushed yourself harder at work, putting in hours and hours of your time but never getting the recognition. Maybe you've found yourself crying in the office bathroom, with make-up streaking down your face, frustrated by your work environment or your boss.

And no matter how much you've tried, you can't find a plan that works for you. So maybe right now, you found this for a reason. It's time to give yourself a clear strategy and a timeline to help you transition into the job you deserve.

Finally, give yourself the time and the space to gain clarity so you can finally choose a path that's right for you.

Now, are you ready to learn how you can transform your career and regain control over your professional path?

Welcome to The Reinvention Pathway –

Your Ultimate Roadmap To Finally Pursue The Career Path You've Always Wanted.

The Reinvention Pathway is a five-month journey that takes you through three intentional phases to help you unpack your career origin story, break your old narratives, and create a new path toward the career you've always envisioned.

Each phase serves as a strong foundation for the next, ensuring that you not only experience immediate personal growth and clarity but also develop a solid base to create a meaningful career and lasting change.

Let's break down each phase of the Reinvention Pathway to see how it will help

create a path to a purpose-driven professional life.

Clarify & Conclude

In this phase, you develop a deep understanding of how your career decisions and behaviours have shaped your current professional life and identify the barriers preventing you from creating your desired career path.

By the end of Phase One, you will

Gain insights into your career journey and define the pivotal moments that have influenced your path. This will empower you to make more informed decisions.

Develop awareness of personal barriers and beliefs surrounding work. This will allow you to identify areas for growth and overcome obstacles.

Identify events and challenges that have informed your career trajectory, providing clarity on past experiences and shaping future directions.

Formulate a clear understanding of your current career situation, laying the groundwork for career planning and decision-making.

Accelerate Your Progress

With...

  • 5 Actionable Bite-sized Lessons

  • A Goal Setting Session to map out your coaching objectives.

  • 1 Personalised 1-hour coaching sessions specifically tailored to your needs.

  • An Implementation Session to apply the strategies and insights learned.

  • Tailored Mindset Exercises and workbooks for each phase.

  • Online Portal to easily access tools, resources and coaching exercises.

  • Private community to get support between calls.

Commit & Change

In phase two, you develop a clear and compelling vision for your life and career that is aligned with your values and aspirations to facilitate meaningful career reinvention and change.

By the end of Phase Two, you will

Articulate clear and specific career goals that reflect your passions, strengths, and aspirations, laying the foundation for intentional career reinvention.

Gain insight into your unique capabilities and areas for growth, empowering you to make informed decisions about your career path.

Integrate your career aspirations with the life you want to ensure your professional dreams meet your life objectives.

Create an aligned vision for your life and career, integrating personal values and professional ambitions to guide your career reinvention journey.

Accelerate Your Progress

With...

  • 4 Actionable Bite-sized Lessons

  • 1 Personalised 1-hour coaching sessions specifically tailored to your needs.

  • An Implementation Session to apply the strategies and insights learned.

  • Tailored Mindset Exercises and workbooks for each phase.

  • Online Portal to easily access tools, resources and coaching exercises.

  • Private community to get support between calls.

Create & Control

In this phase, you design your strategic roadmap to guide your career reinvention journey and develop a clear plan that helps you take intentional steps to reinvent your career path and ensure alignment with your vision.

By the end of Phase Three, you will

Develop a comprehensive career strategy, outlining clear milestones to guide you and ensure a structured approach to your career change journey.

Create a clear roadmap to progress towards your goals, empowering you to implement your plan confidently.

Establish a support system and acquire the necessary resources for your journey to ensure success.

Develop strategies for continuous improvement by regularly evaluating and adjusting your plan to stay on track and responsive to changing circumstances.

Accelerate Your Progress

With...

  • 5 Actionable Bite-sized Lessons

  • 2 Personalised 1-hour coaching sessions specifically tailored to your needs.

  • An Implementation Session to apply the strategies and insights learned.

  • Tailored Mindset Exercises and workbooks for each phase.

  • Online Portal to easily access tools, resources and coaching exercises.

  • Private community to get support between calls.

Helena-Michelle, Actuarial Scientist

“Just gaining so much self-awareness was not something that I thought would happen during this journey. I have been so afraid to say what I wanted out of life because of self-trust issues and fear. During this journey, Selina helped me to feel comfortable to say what I wanted, and it is super scary still but also so exciting. Something else that also stood out for me is the amount of stories I build up about myself and my life that are holding me back, and to become more aware of those stories and where they come from has really helped me to understand why I have made certain decisions and how to change that to become the person I want to be.”

Indipile, Solutionist at Synthesis Software Technologies

“Selina has been such an integral part of my career. Through her coaching I have been able to develop strategies and ways to "show up as my authentic self" at work which has really helped change my career! Never realised the importance of a career coach until I started working with her”

Kelly, Marketing & Communications Head

Selina is gentle enough in her coaching to make you feel at ease, but pushes you hard enough so that you see tangible results after each session. I believe that anyone who works with Selina will get a clearer idea of what they want their careers to be like

Eldorette, IT Support Specialist

I feel that I have been able to reclaim my power in terms of being more direct about what it is that I want to achieve for my next role. I've become courageous. I am able to ask for help. I am comfortable asking questions and have learnt to look at the responses in a completely different light. I pause before I respond to questions and comments. I just feel free and liberated, like the world has been lifted off my shoulders. My confidence is also better, and I am up for the successes and challenges ahead. Thank you, Selina.

Rishaladza, Information Technology Professional

"Every interaction with her would leave me in one of three states- Feeling lighter; feeling equipped to tackle whatever we would have been working through; or asking the right questions. Her quiet kindness would foster a safe environment allowing me to truly unpack issues for what they really were. The tact with which she would guide the conversations always led to accurate problem identification, effectively supporting the work to correct. Selina would not leave issues hanging- Every session would end with techniques/tools to aid the situation and a commitment to revisit the issue at the next meeting."

Are you ready to finally stop putting your dream career on hold?

If you are ready to take the next step, here’s what's included when you join The Reinvention Pathway!

🎯

One Goal Setting Session to map out your coaching objectives and ensure you are set up for success for your reinvention journey.

🤝

Four personalised 1-hour coaching sessions tailored specifically to your needs and goals, ensuring you stay on track and make meaningful progress towards your career reinvention.

🛠️

Three Implementation sessions to implement the strategies and insights gained during each phase, ensuring you create momentum and make progress towards your goals.

💻

Access to our comprehensive online portal, packed with bite-sized lessons, coaching tools and resources, including worksheets, reflection prompts, and exercises, to support your career reinvention journey.

👥

Access to a private online community, where you can ask questions and get support between sessions.

🧠

Access to mindset activities throughout the program to support your growth and personal development.

🎉

A 30-minute close-off celebration session to reflect on your journey and celebrate your achievements, ensuring that you complete the programme with a sense of accomplishment and clarity about your next steps.

Ready to take charge of your career and embark on a journey of reinvention?

You get all this for the introductory Beta Price of $997 (R9 997)

Click the button below to apply.

Spaces for cohort one will be limited to 10 professionals

FAQ's

How do I know if The Reinvention Pathway is right for me?

The Reinvention Pathway is designed for mid-career professionals who feel stuck in their current careers and want meaningful change. If you feel trapped in a cycle of frustration and unfulfillment and are eager to take control of your career trajectory, then this programme is likely a great fit for you. Choosing the right career development programme is an important decision, and we want to ensure that The Reinvention Pathway aligns with your goals and aspirations. That is why you must book a complimentary chemistry session before joining. During this call, we'll answer any questions and provide personalised guidance to help you decide about joining The Reinvention Pathway.

How many participants do you accept at a time?

To provide the best possible support and attention, we limit each cohort to a maximum of 10 professionals. This allows for personalised coaching and ensures that each participant receives the guidance they need to succeed in their career reinvention journey.

Is this a Beta Programme?

Yes, The Reinvention Pathway is in the Beta Phase, which means we're offering it at a reduced rate for the first cohort. By joining the BETA programme, participants gain early access to the programme, have the opportunity to provide direct feedback, receive more personalised attention, and have a chance for personal and professional growth in a supportive community. As part of the beta phase, we can only accept a limited number of participants to ensure personalised attention and quality coaching.

How do I apply to join The Reinvention Pathway?

The first step is to complete the application form to ensure that The Reinvention Pathway is the right fit for you. The next step is to book a complimentary chemistry session, where we'll have a chance to connect one-on-one to discuss your specific needs and career goals and determine if our programme aligns with your aspirations. During this session, we'll answer all your questions to help you make an informed decision about joining The Reinvention Pathway.

I'm worried about balancing the programme with my other commitments. How flexible is the programme schedule?

We understand that mid-career professionals lead busy lives, which is why we've designed The Reinvention Pathway to be flexible. Our coaching sessions are scheduled at times that are convenient for you, and our online portal allows you to access resources and materials at your own pace. Whether you're working full-time, managing family obligations, or pursuing other interests, however, it's important to note that while the programme is flexible, nothing changes if nothing changes. To reinvent your career path, you will have to put in the work. We are 100 % committed to your success but cannot do the work for you. Your dedication and active participation are essential for achieving meaningful results and realising your career goals.

What if I'm not sure what I want my future career to look like?

Uncertainty about the future is common, especially when considering a career change. Our programme is designed to help you gain clarity and direction, starting with Phase One. In this phase, you'll explore your career journey and identify key insights and patterns. You will then be guided through the process of defining your career vision and goals, ensuring that you're equipped to make informed decisions about your future.

Will I have access to the lessons and resources after completing the programme?

The lessons and resources provided in The Reinvention Pathway are available for the five-month programme. Participants will have access to these materials throughout the programme to support their learning and growth. Upon completion of the programme, access to the lessons and resources will be discontinued.

Will I have access to ongoing support after completing the programme?

Yes, absolutely! We believe in providing continued support to our participants after completing the programme. Upon completion, you'll receive details on how to gain exclusive access to our membership community. Here, you can continue to receive support on your career growth and development journey, connecting with like-minded professionals and accessing resources tailored to your ongoing needs

Is there a refund policy if I'm not satisfied with the programme?

We offer a 7-day, no-questions-asked money-back guarantee. If, for any reason, you're not completely satisfied with The Reinvention Pathway within the first seven days or before your goal-setting session (whichever comes first), reach out to our support team, and we'll process your refund, no questions asked. Your satisfaction is our top priority, and we want to ensure you feel confident and empowered as you embark on your career reinvention journey.

I'm concerned about the financial commitment, what are the cost and payment options available?

We understand that investing in your career is a significant decision, and we strive to make The Reinvention Pathway accessible to all mid-career professionals. The Beta Launch investment is $997. This is the lowest this offer will ever be, and we offer flexible payment options to accommodate you. Additionally, we believe in the value of our programme and provide a 7-day money-back guarantee.

Ready to leverage your skills and expertise to build the career you've always wanted?

Click the button below to apply.

You get all this for the introductory Beta price of $997 (R9 997).

Spaces are limited to 10 professionals

"We have to be prepared for change..."

Paulo Coelho

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