One of the biggest regrets for mid-career professionals I work with is that they wish they didn't let fear stop them from making a change.

This was a challenge for me throughout my career,

letting fear stop me from:

  • Taking a job I wasn't 100% ready for

  • Exploring roles or careers outside of my field of study and experience

  • Asking to be included in specific projects or stretch assignments to help me grow

  • Leaving a work environment when I knew it wasn't the right place for me

  • Putting myself and my family ahead of my job

About Me

Hi, I'm Selina

I may have started my career coaching practice because of my own struggles and challenges in my corporate career. But seeing professionals like me suffer the same way I did inspired me to build a practice that would help as many mid-career professionals as possible change their lives by changing their career paths.

My ultimate vision is...

✅ To inspire mid-career professionals like you to reimagine your career and to finally step into a path that aligns with your values and passions.

✅ To help you develop the mindset and tools to create a meaningful career that inspires you

✅ To live a life beyond your current reality and to succeed beyond your current limitations.

If this vision resonates, I would love to get to know you and see how we can collaborate to achieve this for you. Join our Free Facebook Group - Career Success Beyond the Daily Grind - a community specifically designed for ambitious, often overworked mid-career professionals working in corporate environments who want support and guidance to make positive career changes.

My Coaching Approach

I am an ICF Accredited Coach based in Cape Town, South Africa and the Founder of SelinaNewman Pty Ltd, a career coaching practice dedicated to empowering professionals to successfully manage career transitions and change.

During my career, I gained valuable experience in the Financial Services Industry, where I specialised in roles like Human Resource Management, Learning and Development, Future Leadership Development and Graduate Development Programmes.

This background informs my coaching practice, providing insights into the challenges professionals face in today's dynamic workplace.

I blend transformational humanistic coaching methodology with personalised tools and strategies tailored to your unique needs. This approach fosters empowerment, guiding you to build a purpose-driven and balanced career.

My Three-Part Coaching Framework for high-performing professionals is a culmination of my experience and expertise. It is designed to support you in creating a career path that motivates and inspires you.

My approach as a coach is non-directive, ensuring I always honour your agenda and outcomes as the client and ensure we co-create solutions unique to your experience and goals.

The coaching process includes supporting you to:


Gain clarity in relation to your career and life goals

Understand and articulate your career vision

Develop self-awareness, self-trust and self-compassion

Create a clear strategy and plan to achieve your career goals

Take aligned action daily to create momentum so you can step into your desired career path now rather than later

The key to a successful coaching journey is creating an environment that supports learning, personal development, accountability and trust.

As you go through this journey with me, you will transition into a job, career or work environment that inspires you and aligns with your long-term life and career vision.

You can read more about my Career Catalyst Moment here


Get results like these

Andre, Entrepreneur

Coaching with you has been one of the most transformative experiences of my life. I have grown considerably and learnt so much about myself in such a short space of time. I could not have reached this point in my life without the help of your coaching and I value the time we have spent together. Thank you Selina. I can truly say that this was one of those things I had never thought I needed, and would definitely recommend coaching to anyone no matter which phase of life you are in.

Kelly, Marketing & Communications Head

Working with Selina was eye-opening for me. I wasn't sure what to expect going into this, but I learnt so much about myself and where I want my career to go. I feel more excited about my future, my career and the business I am keen on getting off the ground. I've built a solid foundation from which to work from thanks to the coaching sessions with Selina.

Ready to step into your aligned path?


©2024 SelinaNewman PTY LTD | Career Coaching & Mentoring

Cape Town

South Africa